Gold Coast residents have yet another exciting redevelopment project to look forward to, with work on Broadbeach’s Surf Parade beginning 1 August. With support from the local community, the project aims to breathe new life into the area, creating a new focal point in the city. 

Upon completion, the project hopes to see locals and visitors alike enjoying the city’s next premier dining and beachside event destination. 

An icon of Broadbeach

The Surf Parade revamp is the first project under the Broadbeach Core Business Precinct Master Plan, and covers an area from Queensland Avenue to Victoria Avenue. Home to both retail shop fronts and commercial businesses, the bustling area represents an important part of the Broadbeach Business Precinct, according to the Council of the City of Gold Coast. 

Situated in the core business precinct, the area in question is ideally positioned for access to a number of local hot spots such as the Oasis Shopping Centre, Kurrawa Park, Broadbeach Mall and the Gold Coast Convention and Exhibition Centre. 

In addition to being a popular dining destination for foodies to get their fix, Surf Parade also plays host for a number of major events. In the past, Surf Parade has helped to ensure the success of events such as Jazz Weekend, Country Music Festival and Blues on Broadbeach by closing off the road to traffic. 

By refreshing the space, the Council hopes to both improve the public space while providing a boost to Surf Parade’s commercial and economic growth potential. 

Revitalising Surf Parade 

The $4.5million project has been met with strong public support, according to Divisional Councillor Paul Taylor. 

“During community consultation for the Broadbeach Core Business Precinct Master Plan, 83 per cent of survey respondents showed support for this project,” he said. 

“The space between Queensland Avenue and Victoria Avenue will become more pedestrian-focused, with safer and more convenient connections to the rest of the precinct.”

The Council of the City of Gold Coast lists a number of key areas being targeted as part of the redevelopment including upgrades to footpaths, improved pedestrian access and more flexible spaces for events.

Convenience and safety are two considerations that the upgrade will address, to ensure that pedestrians can freely enjoy Surf Parade while having better access to the local public transport hub at Victoria Park.

However, the project will also explore some aesthetic touches, with greenery and decorative lighting helping to further enhance the area’s ambience as well as additional street furniture and outdoor dining facilities. 

What to expect 

Due to the major underground infrastructure works to being carried out during the redevelopment, Surf Parade will be closed to road traffic. However, it will remain open to pedestrians with all restaurants and businesses operating as usual. 

“We understand there will be some inconvenience during works, however we know the end result will be a superb destination for everyone to enjoy,” Mr Taylor said in a recent media release.

The works for the first stage of the project are due to be completed by December, with stage two running from January to May 2017. 

CEO of Broadbeach Alliance Jan McCormick expects the development to further enhance the Surf Parade experience. 

“We support the City of Gold Coast’s vision for the precinct and look forward to the enhancement of Surf Parade and the future growth this will subsequently deliver to Broadbeach,” she says. 

Looking to get involved in the Gold Coast’s property development scene? Ray White Projects Gold Coast can help you to access some of the latest projects in the region, as well as provide expert advice. Be sure to get in touch with the team to find out more and take the next step in your property journey.